Do you know how Google select pages to provide you the best possible results against your queries? Hey, if donâ€™t know then donâ€™t waste your time on guessing the likely answer, as I am here to answer: Google follows three steps in order to provide you the accurate results: (1) identifying relevant websites(2) identifying the most authoritative websites, and (3) identifying the most authoritative websites having the excellent link profiles.
A new inquisitiveness may be born in your mind why Google follows the third step, as it can provide you the relevant answer just after the second step. Have a patience man, I let you know about your this query too. Google does not want to biased with any website in providing search engine rating: let me explain you actually the third step helps Google to determine the search engine result rating of two different websites having equal importance.
I think now you will have comprehended why the third step matters for Google. Taking the importance of link profile for your website into account, I have decided to light on a few important facts about the quality link building, which Iâ€™m sure will be helpful for you to improve the quality of your link building campaign.
1- How Search Engines Examine the Value of A link
It was the Google which first started evaluating links in order to decide search engine ranking of different websites. Thereafter almost all search engines started evaluating links in order to determine the value of different web pages.
In their process to decide the worth of any link, the search engines check below described facts
(a)- Relevance: Â
Search engines value links only which come from a relevant website only. For example if your website is all about fragrances, the links which you will get from websites related to fragrances will only be valued by the search engines and links got from other websites would ignored.
In each and every market field, Google deems some websites authoritative. Google has not publicized all terms and conditions which it follows in order to decide which website it will consider authoritative and which not, nevertheless the website which have higher page ranking may be considered as authoritative websites. You can take help of software like open site explorer in order to get authoritative websites too. Getting links from authoritative will increase the value of your links in the eyes of Google and other search engines.
Search engines value links having .edu or .gov links
Most of the people believe that search engines value websites having .edu or .gov links, itâ€™s true but not completely. Search engines also evaluate those links before giving them any preference.
2- What To Take into Consideration When You Have To Make Your Link Building Strategy
Now, it is clear to you how search engines especially Google decides which link should be valued and which should be not. In order to get the best results from your link building campaign, it is must for you that you should prepare a blueprint and execute that excellently. But preparing an effective link building blueprint is not easy at all. To help you to prepare your link building plan, I have decided to discuss with you about some major notions which can help you to prepare an excellent link building plan for your website.
(a)- Take Links from Multiple Domains
Search engines value links got from plenty of domains. If you get ten links from one domain and your competitor gets one link from ten domains, search engines will value your competitorâ€™s website and they will ignore you. So, you should take links from a number of domains instead of taking number of links from one domain.
(b)- Get Links from Authoritative Websites
It had better take links from websites related to your business field which are considered as authoritative websites by different search engines. As it has already been informed you earlier that you may take help of page ranking, and open site explorer software, so take their help to get authoritative websites.
(c)- Â Local Links for Local Rankings:
If you are a small business owner whose aim is to achieve higher search engines rankings in local search results of his region, you had better take links from websites which have higher search engine ranking in local search results.
(d)- Take Links from All Different Pages of a Website
It is highly recommended that when you choose a website in order to get links, you should take links from its all different pages and not only from the homepage of the website.
3- Donâ€™t Discontinue Link Building:
Link building is not something that you should stop after doing one or two times. It is the procedure which you should not discontinue at all if you want tons of traffic and higher search engine ranking.
An excellently made and executed link building campaign has a power to boost up your websiteâ€™s presence on the search engines- as you get higher search engine rankings as well as tons of traffic. The facts described for you would help you a lot to make an effective link building campaign, nevertheless it would be recommended to you that you should take consultation from a professional SEO company in this regard, as this consultation would help you to get more tips that would make your link building strategy powerful.