On Page Optimization
For successful SEO, Onpage optimization is must to do task
In the present cut-throat competitive age, getting Top ranking in the Search Engines is not that easy for many. Search Engines are getting faster and smarter day by day and there good content is not just enough to promote a website. Among all the aspects associated with a website promotion, on page optimization occupies the most important position.
On page optimization is one of the initial steps every professional should adopt in order to succeed in the rank achievement war in the search engines. In onpage optimization, SEO process should be performed in every part of a website. Some of the major things to be done in onpage optimization are:
- The first and foremost thing that needs to be clear that the type of website for which onpage SEO will be done and who are the target audience. According to these factors, on page SEO process should be started.
- While purchasing a new domain and choosing a domain name, one should be very conscious. If the existing website is a few months aged then there is no need to go for a new domain, because the search engines consider the age factor of site when giving it a rank.
- The website for which on page SEO optimization will be done should be easily understandable so that the people you are targeting get attracted towards the website and keep their attention on it.
- Before starting the onpage SEO process, the concerned website should be evaluated in terms of its navigation structure, W3 capability and user friendliness.
- Observing competitors is a vital step which should be followed before starting the on page SEO process. Through this process, it will come to the spotlight that what is working and what is not.
- Keyword research is the most important aspect of on page SEO optimization process, because keywords are the primarily element to customise a website. More appropriate and focused will be the keywords; more prominent will be the onpage SEO.
- After choosing the most appropriate keywords, an SEO professional needs to find a search engine friendly site-map, which would help the search engines to index all the pages of the website.
- Though now Google does not follow the keywords mentioned in the meta tags, but still there are certain search engines which follow the conventional way. That's why meta tags should be keyword-rich and those keywords should appear in the website's body text.
- All the major images of the website should be tagged so that they can come on the image search result on the search engines.
- The keywords present in the website's content should be of proper density. If the density of the keywords get higher then it would treated as keyword stuffing and for doing so, the search engines may ban the website.
- One of the most important steps of onpage SEO optimization is proper usage of keywords in the link anchor text. The anchor line should contain the maximum keywords relevant with the website. It has often been seen that despite of not having good content, some sites come in good rank and that's because of their keyword-rich Anchor text.
Some of the on page optimization techniques we use are:
- Keyword analysis
- Competitor analysis
- Meta Tags optimization
- Alt Tags optimization
- Anchor text optimization
- Content optimization
- Search engine friendly URL
- Canonical issue
- Heading optimization
- Keyword density
- Sitemap creation
- Usability and accessibility
- Google analytics
- Webmaster setup
- Browser compatibility
- Html optimization